We provide specialised software and expert services to help your business grow.
From compliance and ESG tools to tech team support, our portfolio delivers what you need to succeed.
WHY?
We believe software has the power to solve meaningful challenges.
Penguin Formula exists to create and grow digital products that enable innovation, foster growth, and deliver sustainable impact. Our mission is to build solutions with purpose.
HOW? We incubate and scale high-potential software ventures that solve real problems—across identity, compliance, collaboration, and operational efficiency.
Each company under Penguin Formula shares a strong foundation of product vision, ethical innovation, and long-term value creation.
WHAT? Penguin Formula is a European holding company of digital product ventures.
We develop and operate purpose-built software tools that help businesses thrive in an increasingly complex digital landscape.
From talent shortage to software excellence
In 2016, faced with a shortage of skilled developers in the Netherlands, we turned to Portugal. What began as a trial quickly became a turning point—thanks to the remarkable quality, communication, and output of the developers we met there.
Within a year, we had a complete, high-performing team in Lisbon. This experience proved that the right people, supported in the right way, could dramatically accelerate growth. It also laid the foundation for Penguin Formula.
From outsourcing partner to purposeful portfolio
As demand increased, so did our ambition. We expanded our talent pool into Brazil—discovering another wave of developers who matched our values: skilled, proactive, and trustworthy.
But something shifted. We realised our most meaningful work wasn’t just in executing others' ideas—it was in building the solutions ourselves. This was the moment Penguin Formula transformed: from a software outsourcing company to a holding group of specialised ventures.
Mission
We unite top software talent to build purposeful digital solutions—empowering clients to grow through innovation.
Vision
To be Europe’s most inspiring hub for impactful software ventures.
Values
Clarity. Care. Drive. Trust. Growth.
We communicate openly, support personally, move fast, work as one, and think long-term.
Avenida da Liberdade! Possibly, the noblest area in Lisbon, an amazing place. Who lives here usually don't want to be anywhere else. And our office is really in the heart of the city!